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GraphicDefine » U.S. Advertising Market Grows 4.5 Percent in First Half of 2005

U.S. Advertising Market Grows 4.5 Percent in First Half of 2005 October 12, 2005

Advertising Spending IncreasedAccording to TNS Media Intelligence, leading provider of strategic advertising and marketing information, the U.S. Advertising Market Grew 4.5 Percent in First Half of 2005 to $70.5 billion. “The 4.5 percent first half growth follows a first quarter increase of 4.4 percent, indicating that the advertising market is maintaining spending.”

Top Five Advertising Spending by Media:

  1. NEWSPAPERS (LOCAL)
  2. NETWORK TV
  3. CONSUMER MAGAZINES
  4. CABLE TV
  5. SPOT TV

Top Five Advertising Categories:

  1. DOMESTIC AUTOMOTIVE
  2. NON-DOMESTIC AUTOMOTIVE
  3. FINANCIAL SERVICES
  4. TELECOMMUNICATIONS
  5. MISC LOCAL SERVICES

Top Five Advertiser’s:

  1. GENERAL MOTORS CORP
  2. PROCTER & GAMBLE CO
  3. TIME WARNER INC
  4. FORD MOTOR CO
  5. SBC COMMUNICATIONS INC

Design firms that provide creative services to advertising agencies will find this information extremely helpful. From the study you can determine the media, categories, and specific advertisers that are on the rise for spending in 2005, and possibly into 2006 as well.

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